Classic Nikon camera design meets innovative Z series technology. From stills to movies to vlogs. Wherever you shoot. Whatever you shoot – make it iconic! Tell your stories with a brand-new original.


With spring just around the corner, Nikon Europe is offering content creators and photo and video enthusiasts the opportunity to get their hands on some impressive savings on its DX models. The promotion offers savings of up to 1200 SEK on selected products.

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WaterBear and Nikon release original film ‘The Missing Lynx’


About WaterBear:

WaterBear is a free online streaming service (no adds, no subscription fee), that streams content primarily focused on the planet and its people, aiming to give a platform to voices we don’t normally hear from, showcasing perspectives we don’t often see. Each film has a call to action to empower the audience to make a change – whether that’s donating to the cause, signing a petition or writing to your local government – to name just a few. To sign up to their free streaming service and check out their content, you can click here.


About Nikon x WaterBear:

As a founding partner, Nikon has a relationship with WaterBear that allows us to create original content together, following the shared belief of “the importance of narrative through photography”, and “the power of storytelling to drive change”. You can watch some of our previous films with WaterBear, such as ‘A Lens on the World’, ‘The Pole of Inaccessibility: a photographer’s perspective’ and ‘Dare to Hope’, by signing up to the free streaming platform here

Double Episode Finale for Nikon Sessions Season 1



In this special double episode finale for Nikon Sessions Season 1, join our photographers as they discuss wildlife photography - hosted by our Nikon Creator Lara Jackson, and street photography - hosted by Nikon School's Ricci Chera. We hope you've enjoyed the first season of Nikon Sessions! Stay tuned for the next season, landing this summer.

Nikon x SIFF 2023



Nikon is the Official Camera Partner of SIFF 2023. We're proud to reveal our new trailer for SIFF Junior - a collaboration between film lovers, for film lovers. Nikon is also part of the national Swedish short film competition "1 Minute Film" where the winner will receive a Z 30 Vlogger kit – the newest content creator beast. Not only allowing you to take your vlogging to the next level but also motivating young filmmakers to transform dreams into reality. #NikonSIFF23