Insta360 is thrilled to announce the release of Insta360 Ace and Insta360 Ace Pro, a pair of groundbreaking,
wide-angle action cameras that deliver smarter action capture powered by AI and incredible image quality.
Copenhagen, 21. November 2023 - The flagship version of the camera is the Insta360 Ace Pro. Co-
engineered with industry giants, Leica, it boasts an industry-leading 1/1.3" sensor for truly superior imaging
performance. It is the first action camera capable of shooting 8K video, while also packing in 4K 120fps
video, 48MP photos, PureVideo for low light shooting, and more. Insta360 Ace is the budget-friendly
option, with the key difference being a smaller 1/2" 48MP sensor and restricted to 6K video.
Both cameras are also packed full of unique, smart shooting features that utilize the latest in AI
developments. Practical elements like a vlogging-friendly 2.4" flip touchscreen provide excellent creative
flexibility. Meanwhile, innovative functions such as the option to pause or cancel a recording, gesture and
voice control, plus the brand new AI Highlights Assistant and custom-keyword based AI Warp feature
transform the shooting and editing experience.
"With Insta360 Ace and Ace Pro, we're bringing smarter action capture to thrillseekers around the world,"
shares JK Liu, CEO of Insta360. "We're making significant steps in AI, which has allowed us to bring in new
features that we think not only make the video creation process easier for users, but unlocks completely
new ways to make shots truly stand out."
Unbeatable imaging: day and night.
As a major determinant of a camera's image quality, Ace Pro's premium 1/1.3" sensor immediately sets it
apart from many of its competitors. It captures more light and offers far better dynamic range, making it
capable of high-level performance even in fast-moving action scenarios or low light. Not only that, but Ace
Pro was co-engineered with Leica, bringing all their expertise in optical design and imaging to the camera.
Built on this premium base, Ace Pro achieves impressive results. For starters, it is the first action camera to
support 8K video. That's 400% more resolution than 4K so we're talking serious detail. But Ace Pro also
excels in the more familiar setting of 4K video, doing things that no other action camera can do.
Take low light performance. Powered by a 5nm AI chip and that big, beautiful sensor, Ace and Ace Pro have
a dedicated low light shooting mode: PureVideo. A combination of noise reduction, enhanced brightness,
and improved dynamic range helps capture a surprising amount of detail and impressive stabilization, even
at night! This expands the use you'll get out of the camera, from twilight strolls to late-night urban
shooting.
During the day, again Ace Pro comes packing heat with built-in Active HDR (High Dynamic Range). This is
especially helpful for shooting scenes with both bright and dark areas, with more details in the highlights
and shadows and more vibrant footage. A serious amount of work has also gone into color accuracy. Ace
Pro delivers accurate and rich colors, excelling even when underwater.
A smarter way to shoot, inside and out.
Ace Pro's robust 2.4" flip touchscreen lets you see exactly what you're shooting at all times, making
framing your shots a breeze. This flexibility makes the camera incredibly useful for vlogging, selfies, or hard-
to-capture angles. What's more, a magnetic mounting system lets you quickly mount your camera and
seamlessly switch between accessories. Less fussing with screws and knobs, more filming the action.
Internally, a series of new features solve problems that have plagued action enthusiasts for years:
Clarity Zoom - want a close-up but the image quality becomes too poor? Ace Pro can zoom in and
out 2x without any loss in quality.
Gesture Control - use hand signals to start/stop recording or take a photo! Perfect for group selfies,
noisy environments, or if using voice control doesn't feel right (though it has this function too)
Cancel Recording - failed the trick? Messed up a line? Instantly cancel the recording and go again,
saving space on the SD card and fewer files to sort through.
Pause/Restart Recording - time between shots? Hit pause and record to keep everything you want
to film in one continuous file for easier file management and editing.
Live Snapshot - you're filming a video when an ideal photo op presents itself. Keep filming AND
take a photo at the same time, but in far higher resolution than a screen grab from the video.
We like to make shooting as easy as possible, but every creator knows that feeling of looking at an
intimidating number of files and not knowing where to start. Enter, the revolutionary new tool, AI
Highlights Assistant.
First, it automatically detects the peak moments in a video, and delivers 'clip highlights' for in-camera
review. Creators can merge every thrilling moment into one epic recap, or choose the ones they like. The
Assistant will delete any unwanted clips immediately to save storage.
And like magic, the Assistant will also edit your latest adventures into one epic video and push it directly to
your device. Look back on all your Moments and relive unforgettable memories, just like the first time.
The Insta360 app is also packed full of advanced AI editing tools. There's really no limit to what you can do.
Try cinematic effects like Dynamic Timelapse and give your footage a new meaning.
Unlock your creativity.
The Ace series comes equipped with a unique Stats Dashboard, a feature exclusive to Insta360. It
integrates seamlessly with your Garmin device or Apple Watch, allowing you to overlay your videos with
GPS, speed, and other data. Share your adventures with a new level of detail, whether you're cycling,
running, or enjoying the great outdoors.
AI Warp is another new creative tool, the latest addition to Insta360’s expanding Shot Lab lineup. Through
preset or completely custom keywords, you can add dynamic effects to your videos. This premium AI
feature is highly customizable, giving your footage an incredibly unique twist based off of any prompt you
can think of. As Insta360 continues to embrace the game-changing capabilities of AI, you can expect more
features added to Shot Lab on the Insta360 app heading into 2024.
The Ace series also features Insta360's signature eye-popping shooting modes, including the ability to shoot
timelapses, hyperlapses, and so much more. The infamous Invisible Selfie Stick effect is also possible with
Ace via the new AI Selfie Stick Eraser, rendering your selfie stick invisible in shots, allowing for an
immersive third-person experience.
Action anytime, and anywhere.
With their waterproof design, the Ace series can handle depths of up to 33 feet (10 meters). Plus, the Dive
Case allows you to take your camera even deeper, down to an impressive 196 feet (60 meters).
It isn't just water where these cameras shine, either. They operate smoothly in temperatures as low as -
20°C (-4°F), making them ideal for winter sports shooting. The cameras utilize Insta360's cutting-edge
FlowState Stabilization technology, ensuring your videos remain incredibly smooth, no matter how intense
the action gets.
The 360° Horizon Lock feature takes things to the next level by keeping your videos perfectly level, even
when you're on the move. So, whether you're racing down a mountain trail or capturing high-speed action
shots, your footage will remain steady as a rock.
Ace Pro also prioritizes convenience with fast-charging. The battery charges to 80% in just 22 minutes (full
charge in 46 minutes), ensuring you spend more time capturing the action and less time waiting.
These action-ready cameras are perfect for outdoor enthusiasts and adventure seekers who demand high-
quality performance and durability. Whether you're exploring the ocean or conquering snowy mountain
peaks, the Ace series stands ready to capture your most thrilling moments.
Championing Winter with Shaun White
Insta360 is excited to announce that legendary snowboarder Shaun White has joined Team Insta360 as a
brand ambassador. Known for his remarkable achievements in the world of action sports, Shaun White
embodies the spirit of adventure and creativity that our Insta360 Ace series represents.
"I'm excited to be joining up with Insta360," says Shaun White. "I like what I see with the new Ace series, so
naturally I'm stoked to collaborate with the team at Insta360 and explore some of the incredible
possibilities this camera can offer. I'll be looking to share some crazy shots, so stay tuned!"
Shaun White's passion and drive match Insta360's mission to capture the boldest action out there. As a
brand ambassador, Shaun will contribute his expertise and creativity to showcase the Ace series'
capabilities, particularly in the realm of winter sports.
"We couldn't be happier to welcome Shaun White to the Insta360 family," says Max Richter, VP Marketing
of Insta360. "It's a pleasure to welcome a true legend in the snowboarding scene to the Insta360 family,
and we can't wait to see how he pushes the boundaries with our latest entry to the action camera game,
Ace."
Shaun White's collaboration with Insta360 reinforces a continued drive for high-performance, exciting
action. As we introduce the Ace and Ace Pro cameras to the world, we're excited to have Shaun White as
part of our journey to empower action-seekers to capture, create, and share their biggest, boldest
moments.
