RED was created in 2005 and has focused on both hardware and software to optimize image quality for high-resolution video and live broadcasts, including Raptor cameras with 8K video for professional use, something that along with its compact format has made their solutions some of the most used in the world.
Last month, we learned that Nikon was going to buy RED, but we didn't find out much more than that RED's knowledge in cinema products and unique image compression methods and video management would be used in product development.
Nikon now announces that RED's product lineup, partnerships, and distribution arrangements will continue as usual, which also means that customer support and repairs will remain unchanged.
Nikon also announces that "Nikon and RED will work together to develop distinctive models while using both the business area and the joint networks within the industry to evolve in the market".
This collaboration will also be used to create innovative technology and develop the possibilities for visual expression, something that Hiroyuki Ikegami, Executive Vice President and General Manager of Nikon’s Imaging Business Unit, comments on:
"By combining the best of both companies, our goal is to continue to be the choice for Nikon and RED users, and possibly also reach a broader audience".
All digital camera manufacturers have for some years now been heavily investing in motion and video, which is also a natural part of today's digital cameras. The shift is seen, among other things, towards increased demands for mobility and quality among cinema photographers, something that now leads Nikon to take a major step towards the professional cinema market.
How much Nikon has paid for RED is currently unknown.
